Marketing Essay Example | Topics and Well Written Essays - 2250 words

Marketing - Essay Example The product reflects the efforts of the firm to respond to the needs of all consumers in terms of hair care. The position and the prospects of the firm in the Australian market are explored through the marketing mix model, which involves in the examination of the product, pricing, distribution and promotion, as elements of the marketing strategy used for the promotion of the product in the above market. 1.1 Current Product When referring to product as an element of the marketing mix model, a series of issues have to be mentioned: apart from the product, as a physical unit, its appearance and the brand name are also important in order to decide the position of the product in its market (Lamb et al. 2008). From a similar point of view, it could be stated that the term ‘product’ as used in the marketing mix model encompasses the ‘goods-and-services combination the company offers to the target market’ (Kotler et al. 2010, 76). ... The product is part of a series of products aiming to help consumers who have frizzy hair; these products (hairspray, mousse and creme) are part of the firm’s ‘Straight & Glossy Styling range’ (Schwarzkopf, 2011). The package of the product is well designed highlighting the key advantages of the product. Schwarzkopf & Henkel is a well-known firm in the global cosmetic industry. The firm’s products are available in the markets of 125 countries worldwide (Schwarzkopf, 2011). The brand name of the firm is quite known, representing products of high quality. In this context, the specific product has many chances to succeed in the Australian market, a market which is strongly related to the specific company – in accordance with the corporate website ‘Schwarzkopf was first available in Australia in 1961’ (Schwarzkopf, 2011). Consumers in Australia are expected to prefer this product from the ones of the competitors because of its brand name-whi ch is synonymous with quality. 1.2 Current Pricing The price of the product is of critical importance for its success within a particular market. In accordance with Baker et al. (2007) the role of price in the success of a product is not standardized. Because of the increased competition in terms of pricing, the prices of products can present a high variation. Moreover, firms worldwide are likely to set different criteria for competing their rivals, for example, the quality of the product or the strategies used for its promotion within the targeted market (Baker et al. 2007). On the other hand, the management of pricing of a product can have many aspects being related to the legal rules related to the particular industry or the

TV Paper Essay Example | Topics and Well Written Essays - 1500 words

TV Paper - Essay Example ssues that have been identified in the book are stated hereunder: Americanization The first issue that has been identified within the book name, â€Å"Americanization: A School Reader & Speaker† by Ellwood Griscom (Jr.) and TV romantic sit-com Sex and The City is Americanization. It was viewed that the show â€Å"Sex and The City† mainly concentrated on promoting activities that were considered normal in the American context. Additionally, the concept of changing sex-partners frequently has also been focused considerably. Considering the above mentioned facet, it can be stated that the television sitcom â€Å"Sex and The City† promoted the living habits of the Americans which can be considered as a way of promoting them in other parts of the world (Griscom (Jr.) 230-233). Cultural Imperialism The second major issue that has been critically evaluated in the book and can also be ascertained in the show i.e. ‘Sex and the City’ is the notion of cultural imperialism. The term ‘cultural imperialism’ is depicted in order to ascertain the supremacy of a particular society over the other presumably inferior societies. In this framework, it has been viewed that the show â€Å"Sex and The City† endorsed certain activities that are not usually considered ethical or is accepted in other societies located world-wide. The show has been determined to promote activities such as frequent change of sex partners. Many critics also do believe that the show has tried to influence women and young girls to vie against each other in the modern days (Tomlinson 1-19). Considering the above stated facets, it can be asserted that the show â€Å"Sex and The City† promoted certain activities that are mainly seen in the western countries of the world, thus in turn promoting cultural imperialism.... This paper approves that the American television romantic sit-com named ‘Sex and the City’ is recognized to be amongst the most discussed television sitcoms amid TV critics around the globe. The issue of criticism relating to American TV shows has been viewed from the past. With the increasing technological developments, it has become easy for every individual to access data or videos that promote a specific cultural practice. However, in this context, the concerned show is regarded to have highlighted the qualities that a woman should have in order to meet the current challenges. This report makes a conclusion that the contribution of television series in bringing new changes in the society is measured to be vast. There exist numerous television sit-coms around the globe that are made considering the normal living habits of one’s country or region. However, it has been viewed that when these TV sit-coms are telecasted at the international platform, they often raise a conflict with certain living habits of individuals residing in different nations or following different religious beliefs. With reference to the above discussion, it can be viewed that the major reason behind ardent criticism of the popular TV sit-com i.e. ‘Sex and the City’ is because of its excess promotion of the use of expensive products and the promotion of certain non-universal practices at the international level. Thus, it has been determined that television shows often bring with them certain intricacies that might be lauded in their home nations but might in turn brin g in defame and criticism in the global arena.

Human Rights and Business Ethics

Human Rights and Business Ethics The interest of corporate organisations in human rights has increased over the years due to the criticism and concerns over the use of child labour, low wages, female discrimination and abuse factories. Incorporating values and ethics into any business has become very important to corporate organisations, government, and the public in general. As the world becomes ever smaller as a result of globalization, there has been an increase in the movement of labour, knowledge and technology from country to country. This has lead to companies setting up factories in countries with cheap labour and very poor human right laws so they can meet the demand for their product. Government of these poor countries have been forced to dance to the tune of large business. Business ethic emerged as a result of the abuse of human rights and because of the need for corporate organisation to be more ethical and humane in doing business. This has come to the fore front in recent time with the media keeping a constant look out for corporate organisations that abuse or refuse to up hold their social responsibilities in any way. As a result of this organisations now pay more attention to business ethic education and training in order to meet this ever growing ethical responsibility. The growth and development of businesses worldwide has brought about an increase in the standard of living but on the other hand it has resulted in the abuse of workers in many parts of the world. Corporate social responsibility has enter a new phase in which the responsibility of business have to be clearly defined. According to Andrew chapman and Scott Jerbi there are growing expectation that corporation should do everything their powers to promote universal human rights standards even in conflict situation where governance structure have broken down. War on Want has published research which shows that Bangladeshi workers making clothes for Primark, Tesco and Asda toil up to 80 hours a week and earn as little as half a living wage. http://uk.oneworld.net/article/view 4/04/2010 War on Want senior campaigns officer Simon McRae said: â€Å"British companies continue to commit serious human rights abuses across the world. Yet the governments only response is to come up with voluntary initiatives which companies are free to ignore. When will ministers take real action to hold these companies to account?† For any market place to be effective there has to be ethical behaviour on the part of buyers and sellers. According to Solomon (1996) ethical behaviour on the part of both buyers and sellers is tantamount to the effectiveness of the market place. Regardless of the degree of the competition, the successful functioning of the market place rest on the foundation of mutually agreed- upon rules of conduct and shared interest. For the relationship to remain beneficial to both parties it has to be of value to both of them. Unethical behaviour by either party disrupts the relationship and produces exchanges that are both unproductive and ineffective (Morgan and Hunt, 1994) Journal of business ethics: Sam fullerton, KatShleen B kerch,H Robert Dodge 805-814, 1996 II. Structure of the report The report is a focus on the retail cloth industry in relation to its business ethics. In recent times there has been lots of issue on the way clothing retailers deal with human right. People feel that they are not doing enough to deal with human right abuse globally. The report will draw attention to the challenges faced by labour as result of globalisation and the need for a lasting solution through effective corporate policies and strategies. Firstly, the report will identify and spell out companys responsibilities in the protection of human rights, freedom fromslavery and forced labour, freedom from torture and degrading treatment. Which if not up held by any company will damage its brand image and bring about a loss of confidence by customers. Other chapters will talk on recent discussions on business ethics and how consumers view human right standards as regards consumption of products making use of journals, internet, reports etc. The aim is to bring out the different theories and views by various authors for better understanding. In the second chapter which deals with the literature review it will focus on the various ideas and theories that talks about the need for upholding human right standards in the clothing industry. The different theoretical approaches will be analysed with recent happenings in mind for a much better understanding and also help formulate better business ethics practice in the clothing industry. Case studies, recent findings and current happenings will be dealt with in chapter three with relation to the various theories as regards the cloth industry. The back ground of discussion for the study will be taken from the various findings and the data collected. From the analyses of different publications consumers have different views on the labour law as it relates with goods, pricing, and human rights standards. Using the various theories and principles that underline the argument the impact of business ethics on globalisation will discussed in chapter four. The report will show that human right abuses in poor counties of the world are on the increase in the clothing industry. It will also emphasis the importance of upholding human rights for equitability and safety. The Final chapter will focus on the conclusion and recommendations drawn from analysis of data collected.

Book Report On Dostoevskys The Brothers Karamazov Essay -- Book Review

CHARACTERIZATION The main characters of Dostoevsky's novel The Brothers Karamazov are, as the title suggests, the members of the Karamazov "family," if it can indeed be called such. The only things that the members of this family share are a name and the "Karamazov curse," a legacy of base impulses and voluptuous lust. References to this tendency towards immorality are sprinkled heavily throughout the novel; phrases such as "a brazen brow and a Karamazov conscience," "voluptuary streak," and "Karamazovian baseness" abound. Fyodor Pavlovich Karamazov, the father of the brothers Karamazov, is the embodiment and the source of this immorality. In him Dostoevsky creates such perversity and depravity that one can feel no positive emotions for the man. His physical appearance--he is "flabby" with "small, suspicious eyes" and a "long, cavernous mouth with puffy lips, behind which could be glimpsed small fragments of black teeth"--accurately reflects his foul, disgusting character. He has no respect for himself; he enjoys playing the part of the shameless "buffoon" for attention, even though the attention he receives is negative. Because he has no respect for himself, he can have no respect for others, either. He has no respect for women, for example; he is a despicable "voluptuary," and he satisfies his lust at any cost. He drives his wife to madness by bringing "women of ill-repute" into their house right in front of her. Even more shockingly, he rapes a mentally retarded woman, who later dies giving birth to his illegitimate son, Smerdyakov, who grows up as his father's servant. Fyodor is even more blatantly disrespectful to his three legitimate children. After his wife's death, he abandons them, for they "would have been a hindrance to his debaucheries." He is never a true father to any of them. When his oldest son, Dmitry, becomes an adult, Fyodor is even so cruel as to deny Dmitry his inheritance and instead use the money to seduce Grushenka, with whom his son is in love. It is Alyosha, the youngest brother, that is most successful in escaping the curse of the Karamazovs. Miraculously, he is almost the complete opposite of his father; he is an easygoing "lover of mankind" whom everyone likes. When t... ...ativity of the atmosphere. STYLE Dostoevsky's style is very realistic and straightforward. He almost never uses flowery or poetic language or figures of speech; his language is simple and spare, as if he tried to eliminate all that wasn't absolutely necessary. Similarly, he is unpretentious in his choice of words. He generally states things in the simplest terms possible. Contrastingly, however, his sentences are often fairly complex; despite their complexity, though, they are easy to understand and thus do not detract from his simplicity and straightforwardness. Because the book consists largely of dialogue, Dostoevsky changes his style frequently, for each of his characters has a unique style of speaking that complements his character. Dostoevsky writes Ivan's dialogue, for example, in a very verbose, complex style that reinforces Ivan's characterization as an intellectual. He writes Dmitry's dialogue in a very random, disjointed style that underscores Dmitry's tendency to allow his passion and his emotions to cloud his logic. Finally, he writes Alyosha's dialogue in a simple style very similar to his own, as Alyosha is himself simple and unpretentious.à ¿Ãƒ ½Oà ¯

Asb bank

Direct marketing Is selling product directly to the consumer or end-user, rather than through a broker, distributor or wholesaler. Example: Sometimes confusing the matter, direct marketing is also used to describe the sale of food directly to a restaurant, grocery store, caterer, processor, etc. , who will then resell the food to customers. 2. Identify the major forms of direct marketing and the techniques they employ to target customers. Use the template provided below to explain the different techniques each major form uses to target customers. Major forms of direct marketing differentiated in terms of techniques:Forms of direct marketing Target markets: Techniques used to target customers: Face-to-face selling Residential area, People who like to visit in market. Malls, all age group Promotion, door-to-door service, direct approach, offering samples Direct mail Adults & older Post, courier, sent mail Catalogue Sending, attractive image of products, special offer, brief description of product Telemarketing Land line phone holder Special offer, brief description of product, Calling to landlines Print Adults, older & retired people Flier, newspaper, posters, using famous person's faceDirect-response television advertising House wife, retired people stabilize people Saving offer, free home delivery, short time offer, Free call on television advertisement like 0800 On-line Internet user Through the video presentation, Website, social network like Faceable, twitter Mobile technology All age people Mobile APS, social network, text 3. Choose a business you know well or a case study of a business which uses direct marketing e. G. Cafe using Faceable, Salesrooms, a business which uses Trade, Auckland Council, Family Planning, NZ Heart Foundation, CAB Bank, Anyway.Describe it briefly. We have chosen CAB Bank. CAB Bank offers bank accounts, personal and home loans, savvier, investments, foreign exchange, insurance, internet banking, credit cards and online banking. 4. I dentify one growth direct marketing trend that your chosen business uses e. G online marketing, telemarketing, face-to-face, social networking, direct mail. Refer to this trend and the case study you have chosen in your assignment and presentation. The growth of direct marketing trend of CAB Bank offers direct mail service to their customers, online banking or internet banking.They send mail or letter on their postal address to inform about their account and investment. Regularly (once in a month) they send the user bank account statement to their customers. Have chosen? Give 3 benefits for buyers and 3 benefits for sellers. Answer for buyers: Availability of credit. Privacy Time saving Interactivity. Benefits for seller are: Target market selectivity. Ability to build customer relationship. Ability to maintain privacy of marketing programs. Convenience Time saving. – Benefits 6. What are the ethical issues or public policy issues for the direct marketing trend you have chose n?Give 3 examples of ethical issues or public policy issues. Answer- There is four ethical issues that CAB Bank should keep in mind while using direct mail marketing methods: Payment security- Bank must have a very tight security system because in our society there are so many high professional hacker who can do something wrong by take out money from the customers account. Spamming: Bank should make conversation with the customers while someone (customers) doing big amount transaction or send them e-mail regarding their accounts information.Terms and conditions-Bank should tell their customer about terms and conditions of ann. before opening a new account regarding how much they have to pay credit card interest rate and in how many days customers have to pay funds to them, how much transaction takes time. Agreements and contracts-Banks should send all copies of all relevant documents, agreements, contracts and advice of legal rights on the customer's postal address. 7. Explain the u se of digital technology and databases for your direct marketing trend.Answer- CAB bank use digital technology and database for direct marketing trend as in following ways- Digital technology database in direct mail CAB bank uses New Zealand post database to find new customers with quality data including names and addresses as well as new market. CAB advertising in their own website. CAB bank mainly target people of every age group like students, working people, unemployed, and old age people. CAB bank update existing customers database. CAB bank provides several loans to customers such as Business loan, Home loan, Car loan etc. At low interest rates.They offers online and internet banking as well. 8. Thinking about digital technology and databases explain how your direct marketing trend fits into marketing mix strategies. Talk about price, promotion, product, people and distribution. Answer: People- CAB target every age people like students, working people, employment, old age peop le. But they mainly target the people of age group 28-35 because most of on Youth, advertising on the back of bus, at bus stands and we can see big poster on roads. Product- CAB bank provide 100% home loan on low interest rate to customers.Credit cards on low interest rates, debit cards. 9. What products or services are offered by your case study business using the direct marketing trend you have identified in question 4? Analyses the pricing of these rodents – are the prices competitive? Answer- CAB bank offers 100% home loan on low interest rate to customers. Credit cards on low interest rates, debit cards. Competitors of CAB bank are ANZA bank, WESTWARD, and BENZ bank. The prices are very competitive because every bank wants to attract customers by providing loans on very cheap rates and on low interest rates.Fixed Homes lone BANKS For 12 months For 24 months CAB sank 5. 15% 5. 70% ANZA sank 5. 19% 5. 95% So we can see that CAB bank provide home loans on cheap rates. 10. D escribe the segments of the market which are targeted by your direct marketing rend. Explain how different types of promotion are targeted to different markets. (Single segments, multiple segments and aggregate) Answer- CAB bank uses single segment marketing and mainly targets and motivate people of specific age group of 28-35 because their earnings are higher than others and most of the people of this age group are working.CAB Bank offers direct mail service to their customers. They provide all useful information to motivate them in the mail. CAB Bank also provides 100% loans to their customers at cheap interest rate than other competitors in the market. They provide latest or up to date useful information on their website and they update website continuously. They advertise on social network like Faceable, Twitter, Youth because usually young generations use this social website. 1 1 . What level of service would you recommend for these target markets?How will this service build an d maintain customer relations? Answer- CAB bank provide 100% loan to customers for their satisfaction and they give proper information about their services and terms and conditions so that they can make a good relationship with their customers and finally CAB bank have a good reputation in the market. According to us, to attract more customers the service should be very fast, provide 100% security to the customers, prices should be lower than other competitors.CAB Bank build and maintain their customers by hiring more staff so that customers get fast developers and it specialists who can concentrate on security because these are the components with they can get customer loyalty. 12. Explain how products or services advertised by your direct marketing trend are distributed to the target market. Answer – CAB bank have good reputation in the market because they advertise about their services in many different ways: They advertise on social networks to young generation on Faceabl e, Twitter, Youth etc because mainly young use these social websites.CAB Bank advertisement on buses, bus stops and big poster on the roads. CAB bank updates their own website about their services. CAB bank advertise on shops according to the community of people like Indian, Chinese, Maori people etc. CAB bank offer direct mail services to the customers. CAB bank sent account information to their customers once in a month to keep them update or aware about their bank transactions CAB provide loans to customers at cheap interest rate than others in the market. BANKS

High School and Basic Education Essay

According to the K to 12 DepEd Primer (2011), â€Å"K-12 means â€Å"Kindergarten and the 12 years of elementary and secondary education. † Kindergarten points to the 5-year old child who undertakes the standardized curriculum for preschoolers. Elementary education refers to 6 years of primary school (Grades 1-6) while secondary education means four years of junior high school (Grades 7-10 or HS Year 1-4). In addition to this, two years are now allotted for senior high school (Grades 11-12 or HS Year 5-6). Prof. Lorina Calingasan of the College of Education in UP Diliman explains that â€Å"K-12 means extending basic education by two years, so instead of having a high school graduate at 16 (years old), we will have high school graduate at 18. † The DepEd discussion paper (2010) on the enhanced K-12 basic education program explains that this new setup â€Å"seeks to provide a quality 12-year basic education program that each Filipino is entitled to†. Furthermore, the purpose is not simply to add 2 more years of education â€Å"but more importantly to enhance the basic education curriculum†. What is the rationale for this program? There is an urgent need to enhance the quality of basic education in our country as seen in the education outcomes of Filipino students and the comparative disadvantage of the Philippines with regard to other countries. The following data would support this explanation: At present, the Philippines is the only country in Asia and among the three remaining countries in the world that uses a 10-year basic education cycle. According to a presentation made by the South East Asian Ministers of Education Organization (SEAMEO-INNOTECH) on Additional Years in Philippine Basic Education (2010), the comparative data on duration of Basic and Pre-University Education in Asia shows that the Philippines allots 10 years not just for the basic education cycle but also for the pre-university education while all the other countries have either 11 or 12 years in their basic education cycle. Achievement scores highlight our students’ poor performance in national examinations. The National Achievement Test (NAT) results for grade 6 in SY 2009-2010 showed only a 69. 21% passing rate while the NAT results for high school is at a low 46. 38%. Moreover, international tests results in 2003 Trends in International Mathematics and Science study (TIMSS) show that the Philippines ranked 34th out of 38 countries in HS Math and 43rd out of 46 countries in HS II Science. Moreover, the Philippines ranked the lowest in 2008 even with only the science high schools joining the Advanced Mathematics category. Some reasons why not disagree with K- 12 education plan in the Philippines First if K- 12 will be implemented, students will be able to get sufficient instructional time to do subject- related tasks which makes them more prepared and well- trained on that subject area. On the other hand, if we remain on the old system, Filipino students would continually get low achievement scores. For instance, international test results revealed that we often come at the tail end in the exams compared to other countries. Second reason why we should support K- 12 is that the graduates of this program will be more prepared to enter the labor force. As we all noticed, high school graduates of the current curriculum are not yet employable for the reason that they are not yet competent and well – equipped with the skills needed in the workplaces. In addition, most high school graduates are not yet reaching the legal age of 18. With the new curriculum, senior high school students can choose a field that they are good at and that they are interested in. As a result, they will be equipped with the skills needed for a specific job even without a college degree. At the age of 18, the age when they graduate from high school, they will be employable and competitive already. Thus, adding up to the nation’s manpower. Finally, with K- 12, Filipino graduates will be automatically recognized as professionals abroad because we are following the international education standard as practiced by all nations. There will be no need to study again and spend more money in order to qualify to their standards. With this, Filipino professionals who aspire to work abroad will not find a hard time in getting jobs in line with their chosen field and will be able to help their families more in the Philippines as well as the country’s economy with their remittances, property buying, and creation of businesses. Filipinos are known to be competitive in the international community. While this may be true, our current education system hinders us in becoming more competitive among other countries. The K- 12 education plan offers a great solution to that problem. However, it is undeniable that there seems to be problems arising as we implement the program such as lack of government budget, classrooms and school supplies as well as the teachers. But, if we focus on the long- term effect of K- 12, we can conclude that it is very beneficial to us Filipinos. Therefore, we must have the strong will in supporting K- 12 Educational Plan for the betterment of our education system and economy. Remember, if we want change in our society, we must start it with our education system. Definition of Terms Curriculum refers to the lateral integration of school-based subjects to meet the qualifications demanded by industry. South East Asian Ministers of Education Organization (SEAMEO) is a chartered international organization that aims to promote cooperation among Southeast Asian nations through education, science and culture. It operates through specialized regional centers, three of which are hosted by the Philippine government and include the Regional Center for Educational Innovation and Technology (INNOTECH). National Achievement Test (NAT) is an annual examination given to both Grade ninth and tenth students in the Philippines. The students’ knowledge and mastery over the subjects Mathematics, Science, Filipino, and Araling Panlipunan is measured using a multiple choice type test. The examination is administered by the Department of Education’s National Educational Testing and Research Center (NETRC). Trends in International Mathematics and Science study (TIMSS) provides reliable and timely data on the mathematics and science achievement of U. S. 4th- and 8th-grade students compared to that of students in other countries. Methodology Living this modern world we gather this information by conducting research through internet. We read all the articles that describe k – 12 basic educations. By the help of this modern technology we determine how and why k – 12 basic education help Filipinos to be employed and reduces poverty in our country. Summary of Findings World of K -12 K – 12 Basic Education Program is adding 2 years from K – 10 Basic. Education Program of our country. K – 12 are divided from kindergarten, elementary education (grade 1 – 6), secondary education or junior high school (grade 7 – 10 or HS year 1 – 4 ), and additional 2 years which refers to senior high school (grade 11 – 12 or HS year 5 – 6 ). After 12 years of basic education graduates of this curriculum are prepared to belong to the labor force of the Philippines. Also K – 12 graduates are recognized as professionals abroad because we are now following to the international education standard are practice by all nation. Reference Velasco P. T. (2012). A Primer on the New K-12 Philippine Education Curriculum.